Business & Finance · Digital book

Ask For More

By Sikho

Negotiation mistakes cost U.S. businesses an estimated $120 billion a year — not from dramatic blowups, but from millions of quiet moments where someone simply didn't ask. A Carnegie Mellon study by economist Linda Babcock found 57% of men negotiated their starting salary versus just 8% of women; the men who asked raised their pay by an average of 7.4%, about $4,000, a gap that compounds across an entire career. Negotiation is not a personality trait. It is a learnable, repeatable skill built on a small set of well-researched moves: knowing your BATNA, setting a precise first anchor, using tactical empathy the way FBI hostage negotiators do, and separating people from the problem the way Harvard's Getting to Yes teaches. Ask For More is the comprehensive, evidence-based guide to running that skill everywhere it matters: salary and compensation, freelance and small-business pricing, household and family negotiation, high-stakes crisis conversations, negotiating across power and cultural gaps, and using AI tools well without losing your own judgment in the room. Anchored in named research — Kahneman and Tversky's anchoring-and-adjustment heuristic, Chris Voss's tactical-empathy framework from Never Split the Difference, Fisher and Ury's principled negotiation, Erin Meyer's Culture Map, and fresh 2026 data on AI-assisted negotiation coaching — every chapter pairs a specific technique with a real script you can use in your next conversation. Follow three composite characters across all twelve chapters: Maya Chen, a senior software engineer who has never once asked for anythin

245 minutes estimated reading

Access, enrollment and any payment are managed by Sikho. Check the current price and availability there. This title is not included in NyzaStore membership.